So you’re coming back for more They always come back!
Here are a few additional considerations for an apartment that’s been on the market for a while:
Staging– I recently saw an episode of Million Dollar Listing NYC and the seller had an apt in prime Chelsea. The broker was sure he could get top dollar, but he needed the retro furniture to be removed. They did not disclose how much was spent, but they redid the entire apartment (you may not need to do your whole space), and the first person who walked in the door took the apt and paid the full asking price. What does your apartment, and maybe your style, say to buyers? Can buyers see past your family photos, outdated furniture, and clashing colors?
What are the marketing efforts? Is the listing hitting as many brokers as possible? The brokers are really the ones who are bringing buyers to the home. Perhaps a broker open house would help, or posting on social media.
Last, we go to price. I’ve learned that the price needs to be corrected (to be put nicely) after either 30 days or 30 people, which ever comes first. And when reducing the price, it’s best not to drop in small increments. Show buyers that you’re serious about selling by making a statement, generally in $15-25K increments.
If you have any further questions about the sale of your home please contact me for a private consultation.
–LEAVING NO STONE UNTURNED